Segments

A segment is a group of products defined by rules, such as Category is Outerwear and Material contains wool. Products move in and out of a segment on their own as their data changes, so a segment never goes stale.

Build a segment

Combine rules on:

• Categories
• Attribute values, using comparisons such as equals, greater than, less than, contains and is set
• Built-in fields such as SKU and label

Segments can be nested, so you can build a tree like Clothing → Outerwear → Jackets.

Where segments are used

• Kiosks use your segments as their navigation.
• The REST API can list segments and the products in them.
• Integrations only publish products that meet the channel's requirements, and PIM keeps that set up to date the same way.